If you are a farmer and in any doubt of the power of blogging and social media you should check out Stormhoek and what Hugh McLeod achieved with the brand. Stormhoek went from being a 50k case winery in 2005 to a targeted 280k cases in 2007 using a budget of £20k.
Watch his presentation here and be prepared to be BLOWN away...(we were pleased to be mentioned on the Web Pitch alongside two of Hugh McLeod's blogs English Cut and Stormhoek)
There are so many great points in here its a "Heather DONT miss" online episode, and by the way this beats Eastenders any day in my book.
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