This is your chance to have your say! ~And for me to experiment with all the things I learnt in the US of A with regard to Social Media and Podchef and Pigs!
As you may well of noticed that old Wiggly company is pretty keen on Social Media, and Blogging, and Podcasting, and Twittering, and wotnotiness.
Well, - me dears this ol farm in rural Herefordshire now wants to be the first to put together a conventional paper catalogue using Social Media!
What does that all mean? We want YOU to get involved, write articles, send in photos and drawings, design product if you are in the mood, and we will use these articles and items in our catalogue and on our website.
Whats in it for me? I hear you cry.
Well, one thing is for sure, you must write whatever you like and I certainly wont want to sway that by any attempt at the old bribery...(!) On the other hand I most definitely will not let any contribution used go by without a good old thank you, and a plug for your cause or your blog or whatever it is you want to promote to our 160k readers. I think this is quite an exciting project and so will be wheeling in the full force of the Wiggly media promotion campaign to enthuse about your contributions from all over the world to help to change the way we garden!
If that sounds fair enough to you here is what I am looking for:
1: Perhaps you have experience of a product that Wiggly Wigglers is selling or could sell (our next catalogue aims at The Farmer in You so extends our growing and harvesting range). Can you review that product? Have you got a piccy of you using it?
2: Maybe you would like to write a "How To" For example we would love a "How to Make your own bird seed fat feed" or similar. What about a "How to make a Christmas wreath using native hedging"?
3: Spread this news. Could you blog this idea, or share this with your facebook friends to see if other folk are enthusiastic about making the first ever collaberative Wiggly catalogue, and have some relevant musing to share to encourage folk to find "The Farmer in THEM!!
If you would like anymore guidance - think the idea is a corker, or a rubbish one, let me know what you think. I'll put this up on the facebook discussion section, or you can message me, or email me [email protected].
Wiggle ON dear groupy
Heather
PS AH HA
The catch:
The deadline for this project is Friday 30th November (sharp intake of breath is audible). Think about it - if I gave you a deadline of next July you'd start the last week in June....you would...you know you would....
How do we make our contributions - via email?
Posted by: Emma | November 22, 2007 at 12:32 AM
Hi,
Heather and Co. have developed a great brand and buzz around Wiggly Wigglers. The blog, podcast and Facebook group have been great successes in engaging with the community.
My recent interests in the marketing area have been around the idea of the "social object". A social object could be a catalogue, a picture, logo anything really. The idea is that social object is something that can be taken offline and into the real world. For example, Wiggly Wigglers branded stickers. The important point is that the social object becomes a talking point and more importantly the conversations that revolve around it.
I can't take credit for this, but the idea comes from Hugh Macleod over Gaping Void. But I like the idea of something (preferably given away) that gets people to think. Another example is the Blue Monster campaign. The Blue Monster and slogan is designed to start conversations around Microsoft. The message can be interpreted in many different ways.
http://blogs.msdn.com/stevecla01/archive/2006/10/31/microsoft-change-the-world-or-go-home.aspx
Enough of me, but have a look at the video.
http://blogs.msdn.com/stevecla01/archive/2007/01/25/stereo-blue-monster.aspx
Cheers and keep up the great work!
Jas
Posted by: Jas Dhaliwal | November 22, 2007 at 12:18 PM
Another thought.
Take a look at http://getsatisfaction.com too
Posted by: Jas Dhaliwal | November 22, 2007 at 12:33 PM
Well I'll be!
There's a name for it - a Social Object. How cool is that! Many thanks Jas - I am going to ask Hugh McLeod if he would make a fabulous Gaping Void Wiggly Cartoon - that would be a great honour for us and so brilliant for the Wiggly catalogue readers too. Watch this space!
Posted by: Heather Gorringe | November 23, 2007 at 03:56 AM
Sounds like an interesting project, I'll try to post something about this before the deadline.
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